Footwear brand Jeffrey Campbell is addressing a blind spot in its own inventory: shoes designed to fit all bodies.
On Tuesday, the brand announced it was teaming up with curve modelLa’shaunae Steward to launch a capsule collection of size-inclusive shoes. In an Instagram post about the collaboration, Jeffrey Campbell promised five styles “made to fit your every curve.”
“When we say our shoes are made for everybody we truly mean everyBODY,” the brand captioned an image of Steward from a Girlboss editorial, in which she’s wearing one of the shoes from the collaboration. “Stay tuned. 🖤”
In an interview with Refinery29, Steward explained that the seed was planted when she and her friend Sanam Sindh, Jeffrey Campbell’s creative director, were discussing the lack of boots on the market for plus-size customers. “I was telling her how a lot of the boots don’t fit thicker legs, and as my friend—who knows how the fashion world doesn’t celebrate fat brown women enough—she saw this as an opportunity for me, an underappreciated curve model,” she said.
The model pointed out that even when brands do attempt to be size-inclusive, they don’t make an effort to create fashionable or attractive products. “So many brands never care about their fat customers,” she told Refinery29. “Most plus-size stores have the ugliest clothes and wide-fitting shoes.”
This capsule marks a huge step forward for size-inclusive shopping, according to Steward—especially considering the reach of an affordable, trend-driven footwear brand such as Jeffrey Campbell. “I grew up never being able to afford the things I like and for [a brand I’ve] loved since a young teenager to believe in me and to acknowledge me is amazing,” Steward said.
Steward is also a body positivity activist who hopes to break barriers in the fashion industry, according to Refinery29—and this collaboration is just the beginning. “[I want to see] girls who actually look like me in high-fashion and walking the runways,” she told Refinery29. “Representation is so important. So many models are glamazons who are 5’7″ or taller. They have small waists and perfect thighs. [For plus-size models, they’re] a size 16 at the biggest. And these are the women ‘representing’ all fat women. I’m 5’3″ and bigger, [and I] also deserve the spotlight!”